Social media has been undergoing rapid shifts, with many new platforms and changes in communities. To better understand this effect on NIMBioS, we did a social media audit, examining NIMBioS’ engagement and reach on our current platforms and comparing with those of institutions working in similar spaces.
There is a great deal of variation across platforms and institutions in activity. Each platform has its own culture and need to handle responses. We cannot simply blast the same information to all the platforms at once, as they differ in character limits, approaches to linking out, and how focused they are on images versus text, so each platform we use requires additional staff work.
To better focus our communications efforts and reach the audiences most engaged with NIMBioS, we’ve decided to focus on our website (https://www.nimbios.org/latestnews/), mailing list (https://listserv.utk.edu/cgi-bin/wa?SUBED1=NIMBIOS&A=1), Instagram (@nimbiosscience), and LinkedIn (National Institute for Modeling Biological Systems)
These platforms have seen the most engagement and interactions for us and for related organizations in recent months, and we believe focusing here will allow us to create better content, post more consistently, and engage more meaningfully with our audience.
We are not deleting our accounts on other platforms, but we wanted to let our community know that for most up to date info on activities at NIMBioS, you should turn to the following places:
Web: www.nimbios.org
Mailing list: https://listserv.utk.edu/cgi-bin/wa?SUBED1=NIMBIOS&A=1
Instagram: @nimbiosscience
LinkedIn: National Institute for Modeling Biological Systems